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vz4 [2009/10/25 04:11]
201.226.241.8 mJtjonZCJAc
vz4 [2009/10/26 07:13] (current)
akfarrell old revision restored
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-R8TE0g  <a href="http://dspkyskbaszz.com/">dspkyskbaszz</a>, [url=http://duxmofssknnc.com/]duxmofssknnc[/url], [link=http://sqshnqaxubmw.com/]sqshnqaxubmw[/link], http://hrcsvrycqkuc.com/+====== Solo Shops (and how to stay that way) ====== 
 +**Facilitated by Justin Miller, [[http://codesorcery.net|Code Sorcery Workshop, LLC]], [[http://twitter.com/incanus77|@incanus77]]** 
 +---- 
 +  * [[http://www.zeldman.com/2009/03/30/freelance-to-agency-podcast/|SXSW panel that inspired this session]
 +  * Also see the [[http://www.flickr.com/photos/rohdesign/3371175809/in/set-72157615703262704/|sketch notes]
 + 
 +---- 
 + 
 +Notes from [[http://twitter.com/lawduck|@lawduck]]: 
 + 
 +Topics - Getting Started and then methodologies/logistics. 
 + 
 +Getting Started/Getting Out: 
 + 
 +Why'd you head out? 
 +*Wanted to be independent 
 +*Wanted to create something 
 + 
 +Where you start: Plan in advance if you can; working in an organization is a great opportunity to build name recognition and credibility. For the most part, employers are happy to send you - there's a dual value for both the future indie and for the company you're working for. 
 + 
 +Planning to head out: 
 +*Pick your community or market. Identify what the target is. 
 +*Blogging and speaking at conferences is always good. 
 + Blogging can definitely generate leads - @znmeb - still have to ask for $. 
 +*Network the bejeebus out of your target community. 
 + CHECK IN with your folks, conferences you've attended. Volunteer - it may lead to getting paid. 
 + CONTRIBUTE. Give information. People will still trust you as an expert. 
 + The reputation of expertise comes from demonstration - articles, tutorials. 
 +  
 +(Brief sidebar on law - blah blah blah) 
 +  
 +Margins make a difference (true to all indie contractors). Overhead is evil! But, perceptually, is there a problem with not having the office? 
 + Answer: no - just meet at their space, rent a conference room, create a virtual office (say, at Cubespace!). 
 + Home all the time, though, can suck. You're not in the right zone sometimes, and you can have Kubrick-esque moments dealing with just you and your laptop at home. 
 + So, Twitter as coffee break. 
 + Find space (like at Cubespace!) that you can use & get a sense of an "office" 
 + Everything's individual, though. Find your comfort. 
 + 
 +The Pressure to Grow: 
 + What happens when people approach you and say "Do this cool awesome project that's bigger than your capacity!" - what's the answer if you truly don't want to assemble a team? 
 + It's a question of choices: 
 + If you truly don't want to assemble a team, or pay employees, you can price yourself out of the job (i.e. bid waay too high). 
 + Honor your skillset - if you can't project manage, don't subcontract. 
 + Consider the risk to your reputation. Deliverables, quality, etc. 
 + BUT: consider the benefits to your reputation - maybe getting a big win with a team of cohorts will make an enduring mark in the community. 
 + If you do want to take it on: 
 + Know your strengths and weaknesses. Pick people accordingly. 
 + Present the subcontract pieces to the client. 
 + Put your teammates through the mill FIRST - i.e. don't wait for a high-priority project to "try someone out." 
 + 
 +Administrative and Operations Suck: 
 + Phone calls, invoices, accounting, back end office. It's a pain in the ass. 
 + Systematize. 
 + It's sometimes good to get The Guy on the phone. 
 + 
 +Never, ever, ever: 
 + Start without a business plan. 
 + Start without six months of savings. 
 + Work without a contract. 
 + Work with a contract that you didn't review with the client. 
 + Accept pay that's not pay - cash speaks. Don't do ALL the hours of work for a slice of something. "Why would I want a minority interest in a illiquid company?" 
 + Work for your friends. 
 + Fail to research the company that's approaching you. 
 + 
 +The Economy now: how we doin'? 
 + Adjusting rates. 
 + Worrying about getting paid. 
 + Cautiously optimistic. 
 + 
vz4.txt · Last modified: 2009/10/26 07:13 by akfarrell