Paste the etherpad link and the notes from the session below:
Notes from etherpad:
Dailies: Avoiding the carnage.
Aaron W: If the Times stopped printing and bought everyone of their readers a kindle, they'd be flat.
Online ad revenue is 10 to print revenue's 90. Taking away print takes away a LOT of revenue, that's really the issue to address.
Newspapers are trying to resolve the issue of having a lot of debt.
SWalling: TheO and Columbian syndicate a LOT, their core service is being a LOCAL paper covering LOCAL things.
Some papers have dropped out of the AP network entirely because of this, conversations are happening now along those lines.
publish2 network is a NW service trying to set up a local means of distributing news.
We don't want to engage online people because those guys aren't useful a lot of the time. (Kids Fundraiser story gets light rail comments.)
Demographics are important too, if my mom can't do the crossword puzzle, that's TRAGEDY!
My 90 year old mom has a Kindle and it reads the news to her while she knits. (woo!)
I miss INVESTIGATIVE REPORTING in any fashion, TheO used to have some and doesn't seem to now. I subscribe to the NY Times, 12.95/mo. Maybe papers can get into another store and set up subscription models on their own. I'm a news aggregator and I comment. dailywireless.org
If reporters could puruse their bliss and have their niche they might do better.
Abraham: What niche do you see in the newsroom that can be monetized? If you collect all this data for a story, can't you do something with that data?
Steve: Basic issue is TheO has 200 mil revenue, 90% print, how do you pay for journalism (a 200 person newsroom) We're gonna set up 200 lemonade stands! No. You have to say you can't do it and evolve, or you're going to have to shrink-weekly w/online, or not rely on advertising, so what do you do after advertising?
Where's the micropayment conversation going? We pring the summary of our online coverage, we pimp it as “this is just a summary, the REAL info is on the site” and the print is just an ad for the online news site.
When I got to the Columbian I was THE web guy. They had someone cutting and pasting the print edition online every morning. Bigger places are trying to have that conversation. Do you think there's a market for the NY Times to have affiliates?
We can't have large companies anymore, so things are going to decentralize and perhaps aggregation is going to make that viable.
We've been talking around changing the audience, and not considering that the audience is different now than it used to be, and will continue to change. Hey hyperlocal: Who's YOUR audience?
Leveraging reputation into revenue is likely, it could happen for the Times.
Where we're at as a society is that people are saying mass media is dead. Mass media isn't dead, it's just getting consumed differently. There's something to be said for targeting ads to consumers, people will click on the right ad, spend some money to get it right.
Aaron: An assumption is made that hyperlocal is the future, but profitability is really only the big guys. Where's the money in hyperlocal? Can you drive CPM up enough to make that a valid model?
newwest.net (a guy in missoula) it's a blog that is making money but they not only blog but they run conventions too.
Kelly: how hyper is your local? When you live in Boardman, is Irrigon still considered hyperlocal for you?
Steve: Killer app is when YOU can decide how local that is for you.
Sam: GEOTAGGING ARCHIVES are key to that now
Nate; NowPublic.com is selling crowdsourced journalism to MSM folks so they get reliable local news.
@PattiPDX put the session up, good for her!
the “pale stale and male crowd” YAY! They aren't about change, you have to be aware and find out what they want.
ThisKat: I want to ask! Are those conversations happening? (how to bring in citizens and get them in a conversation about what's going on and how to go forward) Journalism's role is to inform you so you can be a better voter.
Photos and stories and things of interest coming from citizens is one anvenue people are pursuing.
NPR is taking advantage of a lot of technology and involving people, but
Newspapers are bad listeners, but reporters are (usually) pretty good listeners. #irony
Conversation management is an interesting proposition, who's doing it well?
Ahockley: I'd love to talk about Sifton and show me ads for businesses in my area, and those things are blocking some people.
Betsy: Don't let people be anonymous and just show up and be jerky.
Kelly: There's a difference between anonymous commenting and easy to do commenting. I WANT you to know who I am, so make it easy for me to tell you so that conversation has value.
Jerry: What does this do to investigative journalism? That's sort of a loss leader so the pale stale and male crowd doesn't say “let's do it even if it doesn't make money” they say “let's NOT do it, it doesn't make money”
Advertising is two years behind the newsroom in innovation.
You can't go to a small business in a recession and tell them the minimum buy is super high!
Oregon biz mag took their 100 best and built conferences around it, which is super helpful, so what else is a big project you can spin out into other things.
News was the loss leader because you come for news, stay for classifieds. Now it can be come for news, stay for seminars or conferences or even further out doing other things.
frontporch.org in vermont has a model for neighborhood news, it's a forum for super local folks. You have to live in the neighborhood. He got ad buys from folks. 60 grand in a couple of years, vs 60 on the local ad and the local ad did way better.